TechAmerica News
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Building User Innovation into your Next Product
Mar 25, 2010 7:30 AM - 9:30 AM PST | UC San Diego Extension - Sorrento Mesa Center San Diego, CA
Building User Innovation into your Next Product Through User-Centered Innovation Processes
What does Open Source software, a tee shirt company and Google all have in common? They have all harnessed the power of "user innovation" to create new products and services...
Traditional idea generation techniques based on customer input usually collect information on new product needs from a random or typical set of customers. This more often than not leads to incremental improvements. On the other hand, the User-Centered or "lead user" process takes a different approach. It collects information about both needs and solutions from users at the leading edges of the target market, as well as from users in other markets that face similar problems in a more extreme form.
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> Registration/Light Breakfast - 7:30AM
Registration for this event has already occurred.
Please contact Susana Capulong Programs Manager at (619) 618-2315 or susana.capulong@techamerica.org for more information.
Event Location & Contacts
Event Location:
UC San Diego Extension - Sorrento Mesa Center
6925 Lusk Blvd. 1st Floor (Off of Telesis Ct.)
San Diego, CA 92121
View map
If you have any questions about this event, please contact:
Susana Capulong
Programs Manager
p: (619) 618-2315
e: susana.capulong@techamerica.org
Additional Information & Notes
"Lead Users" of a novel or enhanced product, process, or service have been defined (von Hippel 1986) as those who:
-Face needs that will be general in the marketplace - but face them months or years before the bulk of the marketplace encounters them.
-Expect to benefit significantly by obtaining a solution to those needs (i.e. necessity is the mother of invention).
Darin Andersen, COO of ESET, will discuss why it is so important for businesses to work closely with lead users who are innovating at the edge and developing the next major set of ideas for the future. Darin will share with us examples and methods of identifying lead users, how to look more closely at lead users for new ideas and innovations, and why they are often very willing and excited to share their re-inventions with us.
Registration/Light Breakfast - 7:30AM
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