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3% Contractor Withholding Repealed
President Obama's signature marks the end of a five year effort by TechAmerica to repeal this onerous law...
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TechAmerica Opposes Latest Internet Sales Tax Bill
TechAmerica opposes the latest Internet sales tax bill introduced in Congress by Senators Enzi (R-WY), Durbin (D-IL) and Alexander (R-TN)...
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Read the TechAmerica Public Policy Blog
Recent posts from Microsoft, KMPG, Softlayer Technologies, and Valicore Technologies...
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Emerging Business Event – Secrets from Successful Marketers

Secrets of Successful Marketers in 2010
4 Things You Need to Know about Marketing in Today’s Environment
Brought to you by the Emerging Business Committee
April 8, 2010, 7:30 – 9:00 a.m.
Register Now

About the Program:
You know the old saying that the only constant is change. That applies very much to today’s business climate. Budgets remain tight. The old communications channels are giving way to new ones. In uncertain times do you hunker down? Do you act boldly? Do you double down on your investment? What’s your strategy?

Top corporate and marketing executives coming to this TechAmerica Emerging Business breakfast will learn from four experienced marketers how to establishing an actionable marketing plan as a road-map for growth, including how to measure marketing program effectiveness.

The panelists will share:

Martyn Etherington, Vice President, Marketing and Operations, Tektronix - will share the techniques that he uses for measuring marketing success
Jascha Kaykas-Wolff, Vice President of Marketing, Webtrends, Inc. - will talk about identifying the need for and making strategy changes in order to achieve business success
Kevin Renner, President, B2B Market Strategies - will reveal a list of marketing mistakes that can doom companies
Kevin Tate, Founder & Principal, StepChange Group - will share his perspectives on the role that social networking should be playing in your marketing plans.

Moderator:

Bob Patterson, President, MKTX, Inc.

Details:
When: Thursday, April 8, 2010
Time: 7:30 – 9:00 a.m.
Where: Oregon Zoo, Skyline Banquet Room, Portland, OR
Cost: $35 TechAmerica Members, $35 SAO & OEN Technology Industry Members, $55 Nonmember Technology Companies, $95 Other Nonmembers

Thank you MKTX for sponsoring this event.

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