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TechAmerica News
State CIOs Promote Business Innovation
TechAmerica, NASCIO, and Grant Thornton's CIO Survey report emphasizes the need to upgrade IT governance and strengthen central IT organizations...
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Federal CIO Speaks at a TechAmerica Town Hall
TechAmerica hosted a town hall meeting on July 20 for a candid discussion between government and industry about the Administration's plan to review and reform many federal technology programs...
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High-Tech's Most Renowned Executive Experience
Since 1975, TechAmerica's Stanford Executive Institute in partnership with Stanford's School of Engineering has developed the careers of over 3,500 high-tech executives...
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Emerging Business Event – Secrets from Successful Marketers
Secrets of Successful Marketers in 2010
4 Things You Need to Know about Marketing in Today’s Environment
Brought to you by the Emerging Business Committee
April 8, 2010, 7:30 - 9:00 a.m.
Register Now
About the Program:
You know the old saying that the only constant is change. That applies very much to today’s business climate. Budgets remain tight. The old communications channels are giving way to new ones. In uncertain times do you hunker down? Do you act boldly? Do you double down on your investment? What’s your strategy?
Top corporate and marketing executives coming to this TechAmerica Emerging Business breakfast will learn from four experienced marketers how to establishing an actionable marketing plan as a road-map for growth, including how to measure marketing program effectiveness.
The panelists will share:
- Martyn Etherington, Vice President, Marketing and Operations, Tektronix - will share the techniques that he uses for measuring marketing success
- Jascha Kaykas-Wolff, Vice President of Marketing, Webtrends, Inc. - will talk about identifying the need for and making strategy changes in order to achieve business success
- Kevin Renner, President, B2B Market Strategies - will reveal a list of marketing mistakes that can doom companies
- Kevin Tate, Founder & Principal, StepChange Group - will share his perspectives on the role that social networking should be playing in your marketing plans.
Moderator:
- Bob Patterson, President, MKTX, Inc.
Details:
When: Thursday, April 8, 2010
Time: 7:30 - 9:00 a.m.
Where: Oregon Zoo, Skyline Banquet Room, Portland, OR
Cost: $35 TechAmerica Members, $35 SAO & OEN Technology Industry Members, $55 Nonmember Technology Companies, $95 Other Nonmembers
Thank you MKTX for sponsoring this event.
Categories: Oregon, Uncategorized
Tags: b2b marketing strategies, bob patterson, Business to business marketing, jasch kaykas-wolff, kari naone, kevin renner, kevin tate, markting, martyn etherington, mktx, social networking and marketing, stepchange, stepchange group, webtrends
This entry was posted on Thursday, February 25th, 2010 by Kari Naone.
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- Bob Patterson
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Founder and Leader
MKTX, Inc.Founder and leader of MKTX for the last 11 years, Bob Patterson has over 30 years of experience in high-tech marketing. He began his career at Intel Corporation where, during his 11 year tenure, he was part of the team of people instrumental in laying the foundations for Intel’s success in [...]
- Kevin Tate
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StepChange GroupKevin has been partnering with brands and agencies to build cutting-edge web solutions since 1996. Today, he leads business development and marketing at StepChange. Kevin has a BA in Economics and International Relations from Stanford University.
LinkedIn Facebook Twitter - Martyn Etherington
Martyn Etherington
Vice President, Marketing and Operations
TektronixFor the past seven years Martyn Etherington has held the position of Vice President of Marketing at Tektronix, Inc. In this role, he provides leadership for all of Tektronix marketing worldwide and is responsible for the successful development and execution of the companies marketing strategies.
With more than 25 years in [...]
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