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State CIOs Promote Business Innovation
TechAmerica, NASCIO, and Grant Thornton's CIO Survey report emphasizes the need to upgrade IT governance and strengthen central IT organizations...
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Federal CIO Speaks at a TechAmerica Town Hall
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High-Tech's Most Renowned Executive Experience
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Frontline Thought Leadership Forum

Michael Scher, President, FRONTLINE Selling, LLC

Michael Scher, President, FRONTLINE Selling, LLC addresses the attendees of the FRONTLINE Thought Leadership Forum at the Orlando Disney Entrepreneur Center on October 23, 2009.

TechAmerica, in partnership with FRONTLINE Selling, hosted a high impact and interactive discussion centered on a Comprehensive and Repeatable Demand Creation Approach designed to help global organizations identify net-new sales opportunities in a consistent and measurable way.

The Forum introduced Sales and Marketing executives to a 21st Century top-of-the-funnel sales strategy designed to engage higher and sell larger deals. Highlights included the famous FRONTLINE Selling "Live Calling" component that demonstrates how to apply these contrarian techniques in a real-life real-time live setting.

Attendees walked away with strategies around:

Access - Time and attention of targeted key players
Execution - Engaging decision makers in a more strategic way
Visibility - Repeatable and Measurable Demand Creation Process
Result - Net-new Opportunity Identification

Forum Details:

Friday, October 23^rd, 2009 – 8:30 AM to 11:00 AM

Disney Entrepreneur Center
315 E. Robinson Street, Suite 100
Orlando, FL 32801

FRONTLINE Selling helps companies such as VMware, SAP, BEA and Research in Motion become more effective at creating demand by filling the gap between marketing suspects and identification of new sales opportunities. Our Comprehensive and Repeatable Demand Creation Process consists of a strategic Vision-Lock^TM Selling approach providing structure, metrics and a common language around your demand creation activities. To support Vision-Lock, we have developed and utilize our own tactical methodology (RAMP-UP) for execution. The result is a repeatable and measurable sales process transforming your sales people into highly leveraged communicators of your value offering.

www.frontlineselling.com

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Categories: Events, Mid-Atlantic / Southeast

Tags: Mid-Atlantic / Southeast, sales

This entry was posted on Friday, September 11th, 2009 by Jennifer Gabriel.

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