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TechAmerica News
3% Contractor Withholding Repealed
President Obama's signature marks the end of a five year effort by TechAmerica to repeal this onerous law...
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TechAmerica Opposes Latest Internet Sales Tax Bill
TechAmerica opposes the latest Internet sales tax bill introduced in Congress by Senators Enzi (R-WY), Durbin (D-IL) and Alexander (R-TN)...
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Read the TechAmerica Public Policy Blog
Recent posts from Microsoft, KMPG, Softlayer Technologies, and Valicore Technologies...
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Frontline Thought Leadership Forum

TechAmerica, in partnership with FRONTLINE Selling, hosted a high impact and interactive discussion centered on a Comprehensive and Repeatable Demand Creation Approach designed to help global organizations identify net-new sales opportunities in a consistent and measurable way.
The Forum introduced Sales and Marketing executives to a 21st Century top-of-the-funnel sales strategy designed to engage higher and sell larger deals. Highlights included the famous FRONTLINE Selling “Live Calling” component that demonstrates how to apply these contrarian techniques in a real-life real-time live setting.
Attendees walked away with strategies around:
- Access – Time and attention of targeted key players
- Execution – Engaging decision makers in a more strategic way
- Visibility – Repeatable and Measurable Demand Creation Process
- Result – Net-new Opportunity Identification
Forum Details:
Friday, October 23rd, 2009 – 8:30 AM to 11:00 AM
Disney Entrepreneur Center
315 E. Robinson Street, Suite 100
Orlando, FL 32801

FRONTLINE Selling helps companies such as VMware, SAP, BEA and Research in Motion become more effective at creating demand by filling the gap between marketing suspects and identification of new sales opportunities. Our Comprehensive and Repeatable Demand Creation Process consists of a strategic Vision-LockTM Selling approach providing structure, metrics and a common language around your demand creation activities. To support Vision-Lock, we have developed and utilize our own tactical methodology (RAMP-UP) for execution. The result is a repeatable and measurable sales process transforming your sales people into highly leveraged communicators of your value offering.
Featured Events
Professional Development
Since 1975, TechAmerica's Stanford Executive Institute has developed the careers of over 3,500 high-tech executives. Nominate an employee to participate in the 2012 program today...
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Public Sector
Participate in Beyond the Beltway 2012, the must-attend market briefing on state and local government IT, on March 19 in Virginia...
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