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TechAmerica News
TechAmerica Applauds Passage of Temporary R&D Tax Credit Extension
This extension provides temporary relief for many of the companies that depend on it to support more than 100,000 well-paying jobs...
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Attend TechAmerica's 2010 Beyond the Beltway
State and local governments are expected to spend $92B on IT products and services in 2010. Learn more on March 22...
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Nominations Open for 2010 American Technology Awards
Submit your company today to be recognized in the only national "Best Of" awards for technology products and services on June 16th in Washington, DC...
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Frontline Thought Leadership Forum
TechAmerica, in partnership with FRONTLINE Selling, hosted a high impact and interactive discussion centered on a Comprehensive and Repeatable Demand Creation Approach designed to help global organizations identify net-new sales opportunities in a consistent and measurable way.
The Forum introduced Sales and Marketing executives to a 21st Century top-of-the-funnel sales strategy designed to engage higher and sell larger deals. Highlights included the famous FRONTLINE Selling "Live Calling" component that demonstrates how to apply these contrarian techniques in a real-life real-time live setting.
Attendees walked away with strategies around:
- Access - Time and attention of targeted key players
- Execution - Engaging decision makers in a more strategic way
- Visibility - Repeatable and Measurable Demand Creation Process
- Result - Net-new Opportunity Identification
Forum Details:
Friday, October 23rd, 2009 – 8:30 AM to 11:00 AM
Disney Entrepreneur Center
315 E. Robinson Street, Suite 100
Orlando, FL 32801
FRONTLINE Selling helps companies such as VMware, SAP, BEA and Research in Motion become more effective at creating demand by filling the gap between marketing suspects and identification of new sales opportunities. Our Comprehensive and Repeatable Demand Creation Process consists of a strategic Vision-LockTM Selling approach providing structure, metrics and a common language around your demand creation activities. To support Vision-Lock, we have developed and utilize our own tactical methodology (RAMP-UP) for execution. The result is a repeatable and measurable sales process transforming your sales people into highly leveraged communicators of your value offering.
Categories: Events, Mid-Atlantic / Southeast
Tags: Mid-Atlantic / Southeast, sales
This entry was posted on Friday, September 11th, 2009 by Jennifer Gabriel.
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Featured Events
Access to Investors
Present your company to potential investors at TechAmerica's Growth Cap Financial Conference from May 12-14 in San Francisco...
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Public Sector
TechAmerica and Grant Thornton will release the 20th Annual Survey of Federal CIOs on March 23. Attend the conference in Washington, DC...
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