About TechAmerica
- Member Benefits
- Member Directory
- Join TechAmerica
- Board of Directors
- Office Locations
- Staff Leadership
- TechAmerica History
- Testimonials
- Contact Us
TechAmerica News
TechAmerica Applauds Passage of Temporary R&D Tax Credit Extension
This extension provides temporary relief for many of the companies that depend on it to support more than 100,000 well-paying jobs...
Read Full Article
Attend TechAmerica's 2010 Beyond the Beltway
State and local governments are expected to spend $92B on IT products and services in 2010. Learn more on March 22...
Read Full Article
Nominations Open for 2010 American Technology Awards
Submit your company today to be recognized in the only national "Best Of" awards for technology products and services on June 16th in Washington, DC...
Read Full Article
Frontline Thought Leadership Forum

TechAmerica, in partnership with FRONTLINE Selling, hosted a high impact and interactive discussion centered on a Comprehensive and Repeatable Demand Creation Approach designed to help global organizations identify net-new sales opportunities in a consistent and measurable way.
The Forum introduced Sales and Marketing executives to a 21st Century top-of-the-funnel sales strategy designed to engage higher and sell larger deals. Highlights included the famous FRONTLINE Selling "Live Calling" component that demonstrates how to apply these contrarian techniques in a real-life real-time live setting.
Attendees walked away with strategies around:
- Access - Time and attention of targeted key players
- Execution - Engaging decision makers in a more strategic way
- Visibility - Repeatable and Measurable Demand Creation Process
- Result - Net-new Opportunity Identification
Forum Details:
Friday, October 23rd, 2009 – 8:30 AM to 11:00 AM
Disney Entrepreneur Center
315 E. Robinson Street, Suite 100
Orlando, FL 32801

FRONTLINE Selling helps companies such as VMware, SAP, BEA and Research in Motion become more effective at creating demand by filling the gap between marketing suspects and identification of new sales opportunities. Our Comprehensive and Repeatable Demand Creation Process consists of a strategic Vision-LockTM Selling approach providing structure, metrics and a common language around your demand creation activities. To support Vision-Lock, we have developed and utilize our own tactical methodology (RAMP-UP) for execution. The result is a repeatable and measurable sales process transforming your sales people into highly leveraged communicators of your value offering.
Categories: Events, Mid-Atlantic / Southeast
Tags: Mid-Atlantic / Southeast, sales
This entry was posted on Friday, September 11th, 2009 by Jennifer Gabriel.
You must log in to join the discussion.
Related Articles:
- TechAmerica New England — Recent News
TechAmerica Hosts Another Sold Out Environmental Compliance Conference
Our 7th Annual Environmental Compliance Conference on May 1st at TechAmerica member Philips Electronics North America brought together over 70 [...]
- Sales & Marketing Roundtable: Selling With Style
Aug. 19, 2009, 7:30AM – 9:00AM
When economic times are good, strong demand for your product or service obscures many mistakes. If your sales people aren’t completely in tune with your clients’ needs, often your clients will overlook slight imperfections in their approach. Under adverse economic conditions such as these, you need to deploy every technique [...]
- Michael Geyer
Michael Geyer
Senior Manager, Technical Marketing
Autodesk, Inc.Michael Geyer is the senior manager of technical marketing at Autodesk. His group is responsible for creation of all product and industry related technical assets and the online promotion of these assets through social media. Michael and his group have shown the impact of personal branding in social media and [...]
- Gregg Palmer
Gregg Palmer
Associate
Marger Johnson & McCollom LLPGegg’s client-centric approach to protecting a wide array of innovative ideas stems from his own enthusiasm for innovation and desire to give clients the highest level of service. As an inventor from an early age himself, Gregg brings a keen understanding of the inventive process to his patent prosecution work.
As [...]
- David C. Thomas
Executive Vice President, Commercial Development
David C. Thomas is the Executive Vice President for Commercial Development at TechAmerica. Additionally, Mr. Thomas serves as Executive Director of TechAmerica Silicon Valley.
Prior to joining TechAmerica, Thomas designed and developed the first accounting software for the IBM PC, and later produced one of the first web-based enterprise portals. In [...]
Featured Events
Access to Investors
Present your company to potential investors at TechAmerica's Growth Cap Financial Conference from May 12-14 in San Francisco...
Read Full Article
Public Sector
TechAmerica and Grant Thornton will release the 20th Annual Survey of Federal CIOs on March 23. Attend the conference in Washington, DC...
Read Full Article
Advertisement
Cyberstates 2009: A Comprehensive State-by-State Analysis of the High-Tech Industry


