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TechAmerica News

State CIOs Promote Business Innovation
TechAmerica, NASCIO, and Grant Thornton's CIO Survey report emphasizes the need to upgrade IT governance and strengthen central IT organizations...
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Federal CIO Speaks at a TechAmerica Town Hall
TechAmerica hosted a town hall meeting on July 20 for a candid discussion between government and industry about the Administration's plan to review and reform many federal technology programs...
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High-Tech's Most Renowned Executive Experience
Since 1975, TechAmerica's Stanford Executive Institute in partnership with Stanford's School of Engineering has developed the careers of over 3,500 high-tech executives...
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Marketing & Sales Roundtable

The Marketing & Sales Roundtable is a community of marketing and sales professionals who meet to exchange ideas, share best practices, learn new techniques and tactics, and network. TechAmerica members are provided the opportunity to attend panel, single speaker, joint speaker, or case study events that are interactive and informative around various strategic and tactical sales and marketing initiatives.

There are a minimum of six meetings a year, focusing on various marketing and sales topics. The meetings are typically led by a subject-matter or industry expert, published author, consultant or company practitioner with proven track record and extensive experience.

Meetings are held the third Thursday of the month from 7:30am to 9:00am.

To be added to the roster, please contact susana.capulong@techamerica.org

Roundtable Co-Chairs

Cynthia Trevino, Resonnect
Craig Arnoff, The Sales Alliance Inc.
Tom Hanson, Hanson Marketing

TechAmerica Marketing & Sales Roundtable

2010 Event Schedule

Jan. 21
Ten Ways to Boost Sales via Sales Processes and Best Practices
• Lack of a defined process yields variability in results
• Identifying sales best practices
• Developing your firm’s sales process
• Gaining salesperson buy in to the process
• Enhancing sales skills and capabilities
• Using sales management and measurement to pinpoint bottlenecks
• Hiring salespeople with similar processes

Feb. 18

The Road to Marketing Success in 2010! Online B2B Strategy and Monthly Tactics You Can Implement

Presentation:
http://www.techamerica.org/Docs/mjd-planning-online-marketing.pdf

Mar. 18
B2B Email Marketing Tactics to Increase Conversions
•   Branding the From Line
•   Getting Into the Inbox
•   Leveraging Social Media
•   Growing Your Subscriber List
•   Pumping Up Your Click-Through Rate

April 15
Getting the Most from your CRM System
• Evaluating the effectiveness of your current CRM system
• Analyzing your sales reports and required fields in CRM
• Motivating salesperson compliance with CRM standards
• Using CRM to drive and track sales and marketing campaigns
• Developing a “closed loop” system to track leads through to the ordering stage

May 20
10 Inbound Marketing B2B Strategies for Growth
•   Getting Found Online
•   Developing Magnetic Content
•   Improving Web Site Conversions
•   Putting Your Raving Fans to Work

June - Dark

July 15
State of the Market Report 2010: Fire Up Your Channel Sales with Everything Channel's Comprehensive Research on Trends and Best Practices
•   Health of the channel - What impact did the 2009 recession have on the channel?
•   Demographics of today's channel - Who is making money?
•   End customer landscape - What are the growth predictions for 2010 and beyond?
•   Technology and services - Where are VARs placing bets?
•   Services breakout and trends - How will SaaS and cloud computing affect overall service revenue?

August - Dark

Sept. 16
Optimizing your Sales Compensation and Incentive Program
• Guidelines for effective compensation plans
• Aligning sales plans with company business plans
• Designing a plan structure
• Developing appropriate compensation policies
• Creating non-monetary incentives and recognition programs
• Ensuring sandbagging and other negative behaviors do not occur
• Presenting a new plan to your sales team

Oct. - Dark/ High Tech Awards

Nov. 18
Turbo Charge Your Traditional & Social Marketing Mix for 2011

Dec.
Dark/ Holiday Party

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This entry was posted on Wednesday, November 25th, 2009 by Susana Capulong.

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Orange County Sales & Marketing Roundtable
Featured Program ~ Master the Art of Dating in Business: Partner for Growth & Profit

Join us Wed., Sept 15, 2010, at Printronix, Irvine, CA – 7:30AM – 9AM, for the next Sales & Marketing Roundtabe Program. Award-winning Sales & Marketing Executive Francine Allaire will share the best strategies to effeciently partner to increase your revenue. [...]
Sales & Marketing Roundtable: Selling With Style
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Martyn Etherington
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Global Connect International Roundtable Committee
The Global Connect International Roundtable Planning Committee plans roundtables and programs for tech professionals with international business responsibilities to benefit from informative events that allow for the exchange of ideas, sharing of best practices, learning new techniques and tactics, and networking around global business management and development issues.

Meet the Planning Committee

Kimberley Chen Nobles, Co-Chair, is [...]
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Featured Events

Access to Investors
Grow your business at the 40th Annual TechAmerica AeA Classic Financial Conference on November 7-9...
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Gov't Market Forecast
TechAmerica Foundation 46th Annual Vision Conference will offer a long-term forecast of the federal IT (5-year) and U.S. Defense (10-year) markets -- October 20-21 in Virginia...
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Cyberstates 2009: A Comprehensive State-by-State Analysis of the High-Tech Industry

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