About TechAmerica

TechAmerica News

3% Contractor Withholding Repealed
President Obama's signature marks the end of a five year effort by TechAmerica to repeal this onerous law...
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TechAmerica Opposes Latest Internet Sales Tax Bill
TechAmerica opposes the latest Internet sales tax bill introduced in Congress by Senators Enzi (R-WY), Durbin (D-IL) and Alexander (R-TN)...
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Read the TechAmerica Public Policy Blog
Recent posts from Microsoft, KMPG, Softlayer Technologies, and Valicore Technologies...
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Marketing & Sales Roundtable

The Marketing & Sales Roundtable is a community of marketing and sales professionals who meet to exchange ideas, share best practices, learn new techniques and tactics, and network. TechAmerica members are provided the opportunity to attend panel, single speaker, joint speaker, or case study events that are interactive and informative around various strategic and tactical sales and marketing initiatives.

There are a minimum of six meetings a year, focusing on various marketing and sales topics. The meetings are typically led by a subject-matter or industry expert, published author, consultant or company practitioner with proven track record and extensive experience.

Meetings are held the third Thursday bi-monthly from 5:30pm to 6:30pm.

To be added to the roster, please contact susana.capulong@techamerica.org

Roundtable Co-Chairs

Reb Risty, Vintalk

Tony Da Silva, Radiant Technologies

2012 Event Schedule

JANUARY 19 – Marketing ROI – What is it and where do you find it?
•    What is marketing Return on Investment (ROI)
•    Why marketing ROI is important to every marketer
•    How do you identify what to measure?
•    Tools to help measure marketing ROI
•    Reading analytics
•    How marketing ROI will help your company better focus and grow

Speakers:

David Oates, President, Stalwart Communications

Kevin Popovic, Founder of Ideahaus

Jodi Anderson – Marketing Professional

New panelist added!

Michele Kiss (Hinojosa) – Director of Digital Analytics at Red Door Interactive

Michele Kiss (Hinojosa) is a self-confessed analytics geek. She is currently the Director of Digital Analytics at Red Door Interactive, an internet presence management agency with offices in San Diego, Carlsbad and Denver. Previously, Michele was the Manager of Web Analytics for Kelley Blue Book.

Michele enjoys reading, writing and thinking about analytics, and engaging with the web analytics community via Twitter. You can read her thoughts at http://www.michelehinojosa.com or @michelehinojosa on Twitter.

Michele holds degrees in Law and Psychology from the University of Melbourne (Australia) but is currently located in Southern California. As a certified group fitness instructor, she is as fanatical about Les Mills group fitness programs and cycling as she is about data.

MARCH 15 – Turn the “Art of Sales” in to a science with new automated tools

MAY 17 – Build your brand image without a big budget

JULY 19 – Selling to the C-Suite

SEPTEMBER 20 – Breakthrough Multichannel Marketing

NOVEMBER 15 – Sales lead generation

One Comment

[...] dedicated to ensuring businesses engage their customers wherever they are, will participate in the TechAmerica Marketing & Sales Roundtable [...]

Michele Kiss Hinojosa to speak at TechAmerica Marketing & Sales Roundtable tomorrow | Red Door Interactive on January 18, 2012 : 9:02 am

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