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Product Development Roundtable
Schedule || Time || Location || Registration || Contact
2010 Product Development Life Cycle Series Program
The TechAmerica Product Development Roundtable is pleased to announce the Product Development Life Cycle Program Series for 2010. The series is aimed at presenting to engineering managers and executives the critical success factors supporting successful product development.
Unfortunately, product success stories are far rarer than product failures. By failure, we mean products that fail to meet the go to market goals and/or fail to meet the strategic, marketing and financial expectations that supported the product development in the first place.
This means that the development missed the mark. This can happen for a variety of reasons. The market segment is too small. You designed to flawed customer requirements. The product cost too much. You are late to the market. The list goes on and on.
What can be done to improve the success rate is a key question that all companies must repeatedly ask themselves? This is what the 2010 Product Development Life Cycle Series is about. The series brings together subject matter experts to discuss what can be done to improve the success rate of your product development efforts. The Product Development Roundtable Program for 2010 is designed as a series of individual sessions that build on and add to previous sessions.
Please save the following dates on your calendar and join us for stimulating discussions, which can provide insights that could make you or save you millions of dollars.
*This series will be held on the 4th Thursday of the month, except for February (with two programs including the kick-off event)*
Schedule
Month | Program |
|---|---|
Feb. 11 |
KICK OFF PROGRAM! From Vision To Execution – The Power of Teams/Enrollment High-performance teams rarely occur naturally. They must be created and managed. Real success in any rapidly changing business environment requires learning how to create and lead more effective teams. To do this, organizations need to apply an effective working theory to consciously and systemically build teamwork within their organization. We will discuss a theory that encompasses, systemically, all aspects of organizational life, from creating the strategic vision and winning customers, to implementing and executing the processes to support the strategic vision. Enrollment is a key conversational skill used by leaders to bring forth new possibilities. In the enrollment conversation, leaders generate an invitation that, when accepted freely, creates an authentic commitment to bring their Vision into reality. Without enrollment, leaders can only strive for compliance in the best case; in the worst case, they get malicious compliance. Presenter: Kobe Bogaert - Strategic Momentum |
Feb. 25 |
Future Workforce – Leading, Managing and Designing by Understanding the Multi-Generational Workplace and Increasing Communication Experiencing problems with generational communication challenges in your company? Designing products with a particular generation in mind to increase sales? This roundtable session will show how you can increase your generational quotient and reduce the misunderstandings that abound with four generations in the workplace together. Come learn solutions other companies are implementing by leveraging their knowledge of generational thinking. You will learn proven tips on how to decrease misunderstandings; increase awareness, innovation and productivity; and develop products that hit the generation right where their motivation lies. Presenter: Sherri Petro is the President of VPI Strategies Presentation: http://www.techamerica.org/Docs/Cross_Generation_TechAmerica.pdf |
Mar. 25 |
Building User Innovation into your Next Product User innovation refers to innovation by consumers and end users, rather than suppliers. Eric von Hippel (von Hippel 1986) of MIT and others 'discovered' that many products and services are actually developed or at least refined, by users, at the site of implementation and use. These ideas are then moved back into the supply network. This is because products are developed to meet the widest possible need; when individual users face problems that the majority of consumers do not, they have no choice but to develop their own modifications to existing products, or entirely new products, to solve their issues. Often, user innovators will share their ideas with manufacturers in hopes of having them produce the product, a process called free revealing. Presenter: Darin Andersen - COO of ESET |
Apr. 22 |
Hardware Product Development Kaizen – Process Improvement/Lean Product Development at DJO • What does lean product development mean at DJO? |
May 27 |
Software Product Management Kaizen / Best Practices Software product management's primary role is to be an effective messenger of the market. The software product manager's key function is to first identify urgent, pervasive problems an addressable market will pay to address. Second, to then communicate these market facts and requirements to the organization in order to build products people want to buy. However, for many in product management the ability to spend time in the market is limited by activities inside the office supporting Software Development and Sales. Software Development best practices allow for an optimized and disciplined approach to building world class and sustained software solutions." A distinguished panel of experts will review the role and impact of software development best practices in their own organizations. |
Jun. 24 |
Improving Product Development Decision Making Using Web 2.0 (++) and Digital Resources The nature of product development and its inherent "unknowns" forces product development teams and leaders to make critical decisions without complete and often imperfect knowledge. Decision making spans all phases of the product development cycle, but perhaps the most critical decision a company makes is deciding whether or not to pursue a product opportunity. |
Jul. 22 |
Voice Of Customer – Separating The Great From The Good From The Ugly Can you rely on customers for cutting edge or innovative ideas? There is an art and a science to bringing your customer to the design table and a wide range of powerful methods to capture and integrate the Voice of the Customer (VOC) into strategic planning. Often, these methods are skipped or incorrectly used with less than favorable results. In this session, you will learn:
|
Aug. |
Dark |
Sept. 23 |
What Software Disciplines Should Teach Hardware Development and Vice Versa From the days of IBM’s System 360 project to develop the first evolutionary computer operating system came The Mythical Man-Month by Fred Brooks advocating prototyping and the second-system effect. Since then, structured programming, object oriented programming and the Agile Manifesto have been a few of the many waves of software development disciplines that have attempted to reduce the chaos and impose order, efficiency and predictability on the process of writing programs. By the 1960’s, hardware development techniques of prototyping or learning to design something new by building a throw away were well known but to software developers, at the time, not obvious. Much progress has been made in the management of software development projects in the intervening 50 years. Has software development thinking so eclipsed hardware development best practice that it is time now for hardware developers to learn from software developers? What can engineers on both sides take from the best software and hardware product development disciplines? |
Oct. |
Dark |
Nov. 18 |
Global Development – Leading And Managing Global Teams – Virtual Teams We are becoming more familiar with companies that are actively creating global development teams, either through outsourcing or building up their own development capability in other geographic regions. In this session, we will cover some of the considerations you should look at when you consider global development as well as hear some lessons learned that could improve your global development operation: |
Dec |
Dark - Holiday Reception |
Time:
Registration/Networking: 7:30 AM (Continental breakfast provided.)
Presentation: 8:00 - 9:30 AM
Location
UC San Diego Extension - Sorrento Mesa Center
6925 Lusk Blvd. 1st Floor, San Diego, CA 92121 (Off of Telesis Ct.)
*UC San Diego Extension is the official host for the
TechAmerica Product Development Roundtable*
Registration
Bundle/Certificate - Special rate for entire series (9 Programs)
with Certificate of Completion (Only available with bundle.)
$120 TechAmerica (formerly AeA) Members / $240 Non-Members
*Deadline to register for special bundle pricing - MARCH 25
PLEASE NOTE: Payment must be made upfront for series. You may miss up to 3 (out of 9) programs for the Certificate of Completion. No refunds after March 25.
-
Single Program:
March 25 - Building User Innovation into your Next Product
$20 TechAmerica (formerly AeA Members) / $40 Non-Members
Contact Information
Questions? Please contact Regional Program & Event Manager, Susana Capulong at susana.capulong@techamerica.org or call 858.452.9288 x100
Categories: Uncategorized
This entry was posted on Wednesday, December 23rd, 2009 by Susana Capulong.
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