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TechAmerica News

President Obama Proposes a Better R&D Tax Credit
On September 8, TechAmerica expressed strong support for a stronger and permanent federal research and development (R&D) tax credit such as the one proposed by President Barack Obama in a speech today....
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Salesforce Chairman & CEO to Receive Award
Since 1959, TechAmerica's David Packard Medal of Achievement, honors significant lifetime contributors and pioneers of the high-tech industry...
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State CIOs Promote Business Innovation
TechAmerica, NASCIO, and Grant Thornton's CIO Survey report emphasizes the need to upgrade IT governance and strengthen central IT organizations...
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Santa Clara University Management Development Program

Program Overview II Who Should Attend II Benefits & Topics II Faculty

Guest Speaker II Tuition & Registration II Testimonials II Download Brochure

2009 Recap II Contact Us

Program Overview

High-Tech's Best Source for Leadership and Business Training

For three decades, the TechAmerica/Santa Clara Management Development Program has enhanced the performance of over 1,000 managers and directors from more than 350 high-tech companies. This intensive four day program teaches new managers core business disciplines and effective management techniques to lead the innovation process and high performance work teams.

Participants learn skills that improve productivity, collaboration and business strategy from the renowned faculty of Santa Clara University's Leavey School of Business, located in the heart of Silicon Valley.

The program's interactive format consists of lecture, discussion, and networking opportunities which allow participants to learn from faculty as well as each other. The program teaches participants management and business skills using technology business examples.

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Who Should Attend

The TechAmerica/Santa Clara University Management Development Program is designed for new and mid-level technology company leaders from all functional areas including: Engineering, Marketing, Sales, Finance, Human Resources, and Manufacturing.

The majority of  participants have a minimum of two years of management experience in a high technology company, and have had no formal management training.  Additionally, managers with more years of experience, but are facing challenges that require new skills thrive from this program.

Many TechAmerica member companies send managers every year because they see results — stronger leaders and groups that function more smoothly and productively. Through continued participation, companies build management teams whose shared leadership concepts put them a step ahead of their competitors.

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Business Benefits & Topics

The program's interactive format consists of lecture, discussion, and networking opportunities which allow participants to learn from faculty as well as each other. The program teaches participants management and business skills using technology business examples.

Immediate Returns on Investment

• Raise productivity with management styles for evolving teams
• Ensure project success through effective plans, processes and controls
• Build strategies that best meet the needs of your customers and your company
• Align project goals with business and technology strategy
• Recognize key elements of your firm's growth and profitability

Effective Leadership Techniques

• Incorporate executive thinking into your job
• Alternate management styles as teams evolve and apply tactical techniques for managing up
• Improve group dynamics of virtual and onsite teams
• Manage innovation, change and cross functional projects

Market Placement & Product Management

• Recognize key components of business models, product life cycles, and market definitions
• Understand market segmentation and target markets
• Utilize market share, cost advantage and segmentation analysis to define target markets and construct product to fill positions that maximize profitability

Financial Effectiveness

• Understand technology business models and their financial statements
• Utilize performance ratios and apply value chains analysis in evaluating success
• Map market segments and identify strategic advantages

Master Negotiation

• Understand negotiation process framework, tactics, and strategies for success
• Utilize mechanisms that build influence and productive relationships
• Avoid common negotiating pitfalls
• Overcome internal power struggles to meet company objectives

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Faculty

Led by distinguished faculty from the acclaimed Santa Clara University's Leavey School of Business, the program is built to help managers think, manage and lead more effectively in today's high-tech industry. Faculty emphasize innovation as they integrate theory with practice to help managers achieve results.

David Caldwell

Senior Associate Dean and Professor of Management, Santa Clara University
Dr. Caldwell specializes in human resource management and organizational behavior. His research interests include new product development processes, characteristics of effective managers, and factors influencing the performance of work groups.

Dennis Moberg

Professor of Organizational Analysis and Management, Santa Clara University
Dr. Moberg teaches courses in organization design and managerial decision making. His research interests include organizational politics, organizational design, and ethics.

Albert V. Bruno

William T. Cleary Professor of Marketing, Santa Clara University
Dr. Bruno teaches courses in small business, marketing management, and business policy.

David R. Palmer

Senior Professor in Management, Santa Clara University and Partner, Customer Manufacturing Group
Mr. Palmer teaches in the MBA program at Santa Clara University and is a very experienced management consultant, executive, educator, and professional speaker.

Terri Griffith

Professor of Management, Santa Clara University
Dr. Griffith teaches courses in virtual teams, negotiation, conflict management and motivation. Her research centers on new technologies.

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Guest Speaker

Guest speaker - Ray Kehoe

Mr. Kehoe has been a Director in large established companies (Intel, Amdocs) and start-ups (Visto, ePhysician, Armus).  He is currently a Senior Program Manager at Juniper Systems and has held a similar position for companies such as Cisco and Palm.  In addition, Mr. Kehoe teaches courses in Engineering and Management at Santa Clara University and San Jose State.

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Tuition & Registration

Apply online by April 2nd and save $500

TechAmerica members:

Before April 2nd: $3,095*
After April 2nd:   $3,595

Non-members:

Before April 2nd: $3,495*
After April 2nd:    $3,995

NOTE: 5% discount for groups of 3 or more from the same company
* To receive early-bird pricing, application and payment must be received by April 2nd.

Applications are reviewed and confirmation letters are sent within two weeks.

Click here to register.

When registering, you will be asked for the following information:

• Company information including job responsibility, direct/indirect reports, and manager
• A one-page statement (limit 300 words) in the first person that highlights your career, current position, company, and interests, both personal and professional. This information will be duplicated and distributed to participants in a class book along with your photograph.
• A digital photograph of yourself (.jpg/.gif) with a plain background. This picture will be reproduced in a class book and distributed to participants.

Cancellation Policy
Cancellations received prior to April 30, 2010 will be given a 50% refund.
After April 30, 2010,  no refunds will be made. However, substitutions will be accepted until May 31, 2010.

Accommodations
Classes are held at Santa Clara University's Leavey School of Business.

Hotel costs are not included in the tuition fee.  For out of town participants, we have partnered with Candlewood Suites - Silicon Valley to secure a preferred rate of $99 per night.  To make a reservation, call 408.241.9305 x2 and ask for the SCU/TechAmerica Conference room block rate.

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Testimonials

“It's a very condensed and effective immersion in management principles & concepts.”
- Carlo Catajan, Product Manager, Yahoo!, Inc.

“The experience is highly valuable to leaders at any level.”
- Mark Bunn, Director Engineering, MetaSolv Software, Inc.

“It opens your eyes to aspects of leadership and management that you may have never been exposed to.”
- Don Camp, Technical Staff, National Semiconductor Corporation

"Great program for those who may expand their management responsibility to GM level.”
- Hua Fang, Director Research & Development, PDF Solutions, Inc.

"Fast paced, informative and very relevant to future managers or leaders."
- Mike Longaker, Manager Business Strategy, HP

"This program was a very rewarding experience which covered a broad range of business topics in a complete yet concise manner. Highly recommend it!"
- Jack Buser, Manager Game Developer Relations, Dolby Laboratories

"Very professional and informative class that provides excellent tools to identify team dynamics, personal style and the ability to make informed decisions to maximize both."
- Dave Maxey, Manager Stations Manufacturing, Cascade Microtech

"Excellent Instructors, ideal for new managers looking into expanding their leadership skills."
- Seyed Tabatabaei, Engineering Director, Endwave Corporation

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TechAmerica Contact

Please direct questions about the program or about enrollment to Denise Migliardi at 408.987.4276.

Featured Events

Access to Investors
Grow your business at the 40th Annual TechAmerica AeA Classic Financial Conference on November 7-9...
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Gov't Market Forecast
TechAmerica Foundation 46th Annual Vision Conference will offer a long-term forecast of the federal IT (5-year) and U.S. Defense (10-year) markets -- October 20-21 in Virginia...
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Top Stories

• State CIOs Promote Business Innovation
• Federal CIO Speaks at a TechAmerica Town Hall
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• Grow your business at the 40th Annual TechAmerica AeA Classic Financial Conference
• TechAmerica Foundation 46th Annual Vision Conference offers long-term forecast of the federal IT & U.S. Defense markets

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