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General Session – Social Networking & the Enterprise Unite: Integration 2.0
General Session
8:00 a.m. – 9:00 a.m.
Beyond the final frontier, the social “biosphere” is much more than mere media. The business impact potential of social integration uniting your enterprise offers a tremendous market advantage for those ready to make it happen. Rather than compartmentalize (or minimize) social as a media or functional phenomena, the general session will explore strategic development of social networks. And how when done right, have been proven to deliver concrete, company wide business objectives and grow (or dominate) marketshare.
Social has grown up, now integrated into the enterprise operational fabric as a mature business practice. Learn how some of the most respected, innovative and curious companies are redefining the world of business by deploying social programs to produce products, connect with customers, create community and deliver revenue.
Our panel of experts will blend a unique perspective combining the wisdom from one of the leading minds on the planet in measurement and analysis, an insider “enterprise point of view” from one of the largest, most successful technology innovation operations in the world, and the entrepreneurial vision of a gravity defying software development pioneer that is rapidly transforming the B2B universe through social innovation.
Panelists:
- Eric T. Peterson, Sr. Partner and Founder, Web Analytics Demystified
- Kelly Ripley Feller, Social Media Strategist, Intel
- Bryan LeBlanc, Chief Financial Officer, Jive Software
Moderator:
- Steve Rosenbaum, CEO and President, Pop Art, Inc.
Categories: Oregon
Tags: Bryan LeBlanc, david greenberg, eric Peterson, gene kim, Intel, Jive Software, kelly feller, pop art, social netwoking across the enterprise, social networking, steve Rosenbaum, tripwire
This entry was posted on Friday, February 19th, 2010 by Kari Naone.
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TechAmerica.org Social Networks & the Enterprise Unite: Integration 2.0 on July 10, 2010 : 4:14 pm